Dopamine Dressing

Emilie Dress in Islands, the Return. Image @shokotara

Dopamine dressing is a fashion trend that emphasizes wearing clothes that boost your mood and overall well-being. The idea is rooted in the psychological effects of color, texture, and style on our emotions. When people choose vibrant colors, fun patterns, or outfits that reflect their personality, it apparently leads to increased happiness and confidence.

The term “dopamine” refers to a neurotransmitter linked to pleasure and reward, suggesting that wearing certain clothes can trigger positive feelings, similar to how the brain reacts to pleasurable experiences. Essentially, dopamine dressing encourages individuals to express themselves and feel good through their clothing choices, making fashion a source of joy and self-expression.

This term was invented during Covid to help people cope with isolation. Coined by psychologist Dr. Dawnn Karen, it has come to mean a pattern heavy, layered, bright look that we fully embrace here.

Margrethe Dress in Rainbow. Image @shokotara