Article: the rules
the rules
Respect the ancestors.We tie our lineage back to the history of feminism and the “reform dress.” We take the essence of historic Mu’umu’u forms and make them current. |
Don’t cut the print.The print should stay unburdened with seams and details. Cut the front as a single piece whenever possible. No fuss.
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Don’t cinch the waist.This is not a fitted brand. A belt can be added as necessary.
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Pleats over gathers.A gather is soft and romantic. A pleat is elegant, crisp, and signals intentionality.In aloha wear, the pleating that graces the back of the Holoku dress is a visual reminder of the 1893 overthrow. Victoriana as protest.
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Mu’umu’u is always the right answer.Forms are comfortable: suitable for all types of work and play.Read our manifesto.
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Have fun.If ornament is a crime then arrest us. We are unabashedly maximalist.Dressing is a celebration.
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